In the vast and multi-billion-dollar snowsports industry,there exist dozens of boutique ski brands that are small, privately-ownedoperations catering to connoisseurs willing to drop large cash for boardscustomized to their particular snow-sliding niche. The outfits, including thelikes of Aluflex, BumTribe and Grown Skis, might manufacture a few Replica Breitling Navitimer Chrono-matic Men's Watch hundredpairs a season, selling to a demographic of likeminded freeskiers, powderseekers or heli enthusiasts. I compare the boutique brands to independentsurfboard shapers, said Kelly Davis, director of research at SnowSportsIndustries America in McLean, Va. A lot of people are living their dream,trying to make the best ski possible.
Into this fray enters Heidiskis, a Montreux, Switzerland,brand created by Heidi Blum, a former college racer and American expatriatefrom Marin County, Calif.The company () made its debut lastseason with a built-to-spec luxury custom ski concept that sold for 3,800Euros. Its slogan: Your ultimate personalized hand-made wood Replica Breitling Bentley Motors Chronograph Men's Watch coreskis.Indeed, that price tag made Heidiskis -- which were builtin an Austrian factory to the exact anatomy of each customer -- among thepriciest planks on the planet. For the 08 - 09 season, Heidiskis will sell threeretail offerings in powder, freeride and all-mountain profiles with pricesstarting at 1,200 Euros, or upwards of $1,500 per pair.What makes Heidiskis so special?
The skis employ Swisswhite ash for a full tip-to-tail core touted as being higher quality than mostanything in the industry. To my knowledge, they are among the only skibrands who take the wood core the full length of the ski, said DrewSimmons, a company spokesman.Swiss white ash is known for its mix of flexibilityand strength, as well as its ability to hold its camber forever, Simmons added. Other Heidiskis notables include: Replica Breitling E75362 Professional Aerospace Men's Watch artsy top-sheetdesigns; high-end World Cup quality P-TEX 4000 bases; Rockwell 48extra wide steel edges; ABS sidewalls; and carbon reinforced mounts. Said HeidiBlum, Heidiskis namesake founder and lead designer: “Our goal is to changeyour expectations for how a ski should perform.To those high claims -- and to the high price tag Heidiskisis proposing -- Davis from SnowSports Industries America said: Bring iton, I would love to demo a pair.In other words, Davis could not comment on Heidiskisperformance.
